What is a good open rate for email?
A good email open rate falls between 17% and 28%, with anything above 25% considered strong performance.This range varies across industries,...
10 newsletter examples to inspire your email campaigns
Email newsletters remain one of the most effective channels for driving traffic, retaining readers, and converting subscribers into customers –...
MailerLite vs. Mailchimp: Key differences and features
MailerLite is a simple and affordable email marketing tool, while Mailchimp is a more advanced, all-in-one marketing platform with a wider range of...
What is a drip campaign? How drip campaigns work
A drip campaign is an automated sequence of emails sent based on a schedule or user actions. Its job is to keep your audience interested over time...
What is a welcome email? How to set it up
A welcome email is the first automated message someone gets after signing up for your email list, subscribing through your website or landing page, or...
Top 10 email design best practices for engagement and conversions
Email design encompasses the layout, visual hierarchy, and structural decisions that shape how subscribers experience your message once they open it....
Inbound email marketing: What it is and how it works
Inbound email marketing is a strategy in which you only email people who signed up to hear from you. Instead of cold-emailing strangers, you attract...
Top 19 MailerLite alternatives: Key features and pricing
MailerLite is an email marketing and automation platform for building subscriber lists, sending newsletters, and running basic automated sequences....
What is email list segmentation, and how does it work?
Email list segmentation is the process of splitting your subscriber list into smaller, focused groups based on what people have in common – like...