What can we learn from last year’s Black Friday?
Black Friday 2024 generated a record-breaking $74.4 billion in global sales, but the real story is how crowded the battlefield became. Three new...
How to create a Black Friday email marketing strategy
Black Friday email marketing is a focused strategy to promote sales through emails during the year’s biggest shopping event. It’s a...
How to create an email marketing strategy for ecommerce businesses
Ecommerce email marketing is a core strategy for promoting your products or services. Unlike social media or paid ads, it gives you full ownership of...
10 email newsletter best practices to boost engagement
Email marketing remains one of the most effective channels to connect with your audience, whether you’re a small business owner, marketer, or...
Abandoned cart email: Best practices and examples
An abandoned cart email is a message sent to online shoppers who add products to their cart but leave the website before completing their purchase. It...
Black Friday statistics 2026: Consumer insights and trends
Black Friday 2025 is projected to surpass $11 billion in US ecommerce sales, representing an 8.7% year-over-year increase. This growth signals...
10 best Mailchimp alternatives for effective email marketing
Mailchimp is a popular email marketing platform that helps businesses send newsletters, automate campaigns, and manage subscriber lists.While...
10 best Klaviyo alternatives compared
Klaviyo is a powerful marketing automation tool built for ecommerce businesses. It excels at syncing your store’s sales history, automating...
Black Friday 2026: What the data says about this year’s consumers
Shoppers are heading into Black Friday feeling more cautious about their spending than in 2024. Although incomes and spending are up, growth is slow,...